Marketing-obj
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1a)Marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
1b)
i)Research function: the research function of marketing is that function of marketing that enables you to generate adequate information regarding your particular market of target.
ii)Buying function: the function of buying isperformed in order to acquire quality materials for production. When you design a good product concept, you should also ensure you're buying the essential materials for the product.
iii)Product development and management: product development is an essential function of marketing since it was the duties of the marketing department to identify what the market need or want and then design effective product based on the identified need and want of
the market.
iv)Production function: production is the
function performs by the production department. Though, this is interrelated to the department of marketing, because your product must possess the essential characteristics that can meet the target market needs and want as identified
during your market research, such characteristics as in your product Test, Form, Packaging etc.
1c)
i)it makes product to be adequately handled against damaging
ii)it involves creating opportunity for losses
iii)it aids product planning and development
iv)it collects analysis and interprinting relevant and reliable data
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3 a )
Selling is the act of providing a way to give the
customers what they want
3 b )
- Selling directly to the customer through
hawking or the customers come to your shop
- Selling at the warehouse where those who
needs the products come to your store /
warehouse to buy
- Selling at wholesale price to retailers who
come to buy in large quantities and sell to
consumer / customers
- Selling products for other business when you
deal with other companies and sells goods to
them that is useful for their own further
production
4)
TABULATE
Production concept :
- It assumes that consumers will favour those
products that offer the most quality for the
price
- It lay emphasis on the production of quality
products and several brands of products
Marketing concept :
- It is concerened with the marketing
management with the aim of customers
orientation is to be on marketing and not
selling
- It lay emphasis on what the customers really
wants, how to satisfy them and how to develop
on it
*Marketing-Theory-Ans*
4b)
i)The General Economy Economic factors include the nature and direction of the national economy in which a company does business.
ii)Social Beliefs and Attitudes Humans are conditioned to respond to different stimuli in unique ways.
iii)Politics Political factors include the legal and regulatory issues that control industries and individual businesses.
iv)Technology technology continues to improve at an exponential rate. The best companies stay on top of technological changes and use them to get more work done in a shorter period of time.
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